Ecommerce businesses are gradually becoming the most successful business all over the world. The question is why? I mean the customers that are purchasing products from ecommerce sites and stores how are they judging the quality of product online?
I was also a bit mystified regarding this topic. To find an answer to these questions I jumped off to Google them. I found many sites that were suggesting the use of a 360 degree image in their online stores to drive conversions out of it. I checked the number of people visiting their sites and the number of people who were getting converted into revenue. It was a lot, at least 70% of their visitors were purchasing from them.
I asked few of the marketers and managers of such high authority ecommerce sites. They told me some secrets that led to such an increase in their revenue. It was solely because of the use of a spin photography or in other words 360 degree product photography. Some took help from a photographer and captured 360 degree images and some used the help of a photo editing service to stitch these photos into one 360 degree image.
How to Do 360º Product Photography?
You can learn to edit 360 degree image using this article – How to edit 360 Degree photos in Photoshop
Customers can clearly check the product using the image from every angle. This is all because of the 360 degree feature. This helped such huge ecommerce businesses to develop conversions.
Now let me tell you how this sort of Photography is beneficial to Photographers. The demand for such photographers has increased a lot due to the increase of 360 degree images in the ecommerce industry. Not every photographer is a master in this type of photography. So there is a scope of being the top rated ecommerce product photographer in this market.
To help such photographers capture perfect 360 degree images without any flaws. I marked out and made a compilation of the mistakes they should avoid while capturing such photos. On the next lines of this article you will find the mistakes you should avoid and how to avoid them.
What is 360 degree photography?
It wasn’t quite a while in the past that we picture takers were shooting with physical film, and the advanced upheaval was only a glimmer in our focal points. The most recent twenty years have seen sensational improvement in both photographic programming and equipment, and 360 photography is simply one more advance in photography’s development. 360 degree is photography where you will see photographs like film which will keep moving and give you motion photos. In fact, if you take e-commerce product photography tips, you will definitely be told to click 360 degree product photography.
Talking about 360 degree product photography, it is very important for an e-commerce company. The other sort of 360 photography is also designated “360 item photography”. This kind of photography requires a specific turntable, which pivots your item and flames your camera.
Here are 360º Product Photography mistakes you should avoid
Improper Platform
While doing a 360 degree product photography, it is very important to select a correct platform for shooting a product. Many of the people to some 360º Product Photography mistakes and selecting an improper platform are one of the greatest 360 degree product photography mistakes. You have to place the product at a right platform in order to shoot your product photos is 360 degree angle perfectly. There are things which you can use to get the proper 360 degree photos.
You can use some moving platforms like moving table or Turnable. It is a platform where your products will be moving and you can click the product photos from every angle without even moving the products by your hands.
Imperfect Lighting
Lighting is very much important when it comes on 360 degree product photography. If the amount of lighting is not proper, the product photo of yours will go in vain. Suppose you are shooting 360 degree product photographs in low lights or in insufficient lighting. The product of yours will not get the proper lighting. Hence, your products may not clearly be visible on the photos.
Similarly as with all item shoots, lighting is critical. Strobe lights work incredible on the grounds that they solidify any minute (no movement obscure!). Be that as it may, you can likewise pull off utilizing video lights as long as you keep the item still for every photograph. Additionally, guaranteeing the item is equally lit ensures that watchers of your 360 view will get a reliable look and feel when they turn your item.
Use of Tripod
There is different equipment of photography which you must use. When you are shooting 360 degree product photography, you click lots of photos altogether. Some photographers do this 360 degree product photography mistake to keep the camera in hand and click by hand. Doing that, you may face a major problem which is shaky photos. A camera is heavy. Standing holding a camera for a long time will hurt your knee and your hand may get shaky too. To avoid this problem, you should use tripod.
On the off chance that you don’t have one as of now, a great tripod is an absolute necessity. It’s critical to keep the camera still and relentless when shooting 360 perspectives, equivalent to in the event that you were shooting a video.
Over Editing
Altering a picture to make it look increasingly appealing is great however overcompensating anything makes it look unbalanced. I attempted over editing as an apprentice trust me I couldn’t sell any of my items along these lines. I would recommend you to utilize Photoshop for editing 360 degree product pictures or go for photo editing service provider and check crafted by experts before beginning to alter your picture. You will get motivation from their work. To spare time and get a quality picture you can likewise re-appropriate the pictures from expert photograph altering administrations. This will enable you to get a well looking and sharp item picture for displaying on an internet business site.
You should use a turnable
One of the major mistakes a photographer makes is while choosing his equipments. They buy expensive cameras, lenses, tripods, etc but they forget to buy the one equipment that will help them to place the product properly which is a turntable. Yes a turntable is a type of small table used to place and rotate the product perfectly keeping the position of the product same. It keeps the products on the main position just it rotates and helps a photographer to capture a flawless series of images of the product from every angle. Keep in mind that a turntable is very much necessary for giving a rotary view to the product image.
Wrong reflection and shadow position
While adjusting the lighting a photographer sometimes mistakenly places the lights on such an angle that the shadow or the reflection falls in the wrong direction. Some lighting causes double shadows and the reflection comes poor. These images look awful to be honest. To improve such mistakes keep the lighting okay and in perfect positions so that it keeps the shadow natural.
Don’t skip the manual mode
Manual mode is the most important mode of a DSLR. Whenever you’re capturing professional photographs of any photograph remember to use a manual mode. This mode keeps the ISO, exposure, shutter speed, aperture fixed for all captures and this helps to capture several images of the product from every angle with the same contrast and color. If you skip this mode then trust me different images you capture will have different contrast and exposure which will make your hard work a waste of energy.
Conclusion
360 degree product photography is not that easy to do. You need vast experience. Not practicing is another grave mistake of product photography. You need to practice a lot. While practicing, you will be able to reduce doing these mistakes we have just spoken about and you can be a professional 360 degree product photographer if you avoid these mistakes. So try avoiding these mistakes and nourish your product photography.
