Ecommerce is the fastest growing business in the world. The growth of an ecommerce business keeps growing at an exponential rate. People nowadays don’t have time to even go for shopping. This is why they rely on ecommerce websites for buying all the necessities and fulfill their wants.
The question is how does an ecommerce business earn this much just by using virtual images of the product?
The answer is as simple as water. Their conversion happens because of the way they display those images online. It is a proved theory that images boost conversion rate of any ecommerce business.
Many large scale even small scale ecommerce businesses are hiring professional ecommerce photographers to capture images of the products. And are using ecommerce product photo editing services to optimize their product photos . This helps them to showcase the products online.
There are lots of photo editing techniques that help to make the product look more original and attractive. Most of the photographers and ecommerce business owners are unaware of these techniques.
So, in this article I’ll simply give you a detailed description of each of such photo editing techniques and will give you some pro tips to retouch all your product images and double your conversion rate.
Color Correction
This is a technique which gets used by those ecommerce sites that have the same product of different colors. But it is a very time consuming thing to capture images of the same product of different colors one by one. Therefore, a color correction technique can help you to change the color of one single product and convert it into image of various color of the same product. This technique is also helpful to fix color tone, exposure, vibrancy, saturation, contrast, etc of a product image. This helps to increase sales online.
Drop Shadow
Some products get their background removed and changed into white background. With the background these products also lose their original shadow. Without the shadow the product image looks unreal and thus it discourages clients to purchase it. A customer wants to see the original condition of the product while purchasing it. A drop shadow technique helps to create a fake shadow of the object. It makes the product look completely real. The shadow can be created using Photoshop. This is why a drop shadow service gets purchased most of the time from a photo editing service provider.
Image Masking
There are innumerable ways to deduct the background from an image. Sometimes for marketing purpose an ecommerce business may use models while capturing product images. Advertising photography mainly does this thing. Image masking is another way of removing background from complicated objects which has hair or fur. This helps to remove hair properly and deduct the background with accuracy. This technique may definitely come handy for you.
Ghost Mannequin
One of the trendiest techniques to showcase your product image is definitely a ghost mannequin technique. Here you can show the dress in such a manner that people can see through the image that how they may look after wearing it. In this technique you need to capture an image of the dress by putting it on a mannequin. Then using image manipulation techniques you can remove the mannequin from the image. The image will look like a ghost is wearing that dress. This technique is very effective and combines with 360 degree ecommerce editing technique it blasts off the conversion rate very fast.
Background Removal
In an ecommerce product photograph, one of the main elements that play a vital role is the background. If the background is not good enough, your ecommerce photo will not be that convincing enough to the viewers/customers. On account of an online business item a spotless foundation is actually quite important. Clean foundation implies that the foundation just demonstrates that item with subtleties. Such a background is a white foundation and you can likewise change photograph foundation to white in all respects effectively utilizing Photoshop. In the event that you utilize a spotless white foundation, at that point the picture will demonstrate the item’s everything about. The clients will get the chance to check the item photograph appropriately on account of a spotless foundation. The odds for change will increment. Background removal is one kind of photo editing technique which will help you to get rid of an unwanted background. Taking background removal, you will be able to get your required background for your ecommerce product and the photo will be convincing as well.
Photo Retouching
Who likes a photo which has flaws? If you are running an ecommerce company but you are having your product photos with lots of flaws, let me tell you that you are going in a totally wrong way. If you are expecting that your customers will be attracted towards the product photos with flaws then you are highly mistaken.
But you do not have to worry when photo retouching technique in photo editing is there to help you. Photo retouching actually retouches your photographs. Photograph Retouching is an incredible procedure that causes you to at long last touch explicit bothersome factor into your picture. Photograph Retouching is the way toward controlling photos which makes a slight change in a photograph. In a photograph, you can see few imperfections. It expels those blemishes from the photograph. Weather undesirable stamps or irritating spots superficially; lopsidedness of shading or the issue of right forming. Hence, photo retouching is a technique by using which you will get rid of all the flaws such as spots, blemishes, stamps etc. and will get fresh ecommerce product photograph.
Mirror Effect
Photography looks way beautiful when it looks natural. As we are talking about ecommerce product photographs, well a natural looking ecommerce product photograph always attracts people’s eyes. It is a mirror reflection which makes any of the ecommerce product photo looks classy and natural which attracts the customers. If you are not being able to make the mirror reflection by anyway, you can go for mirror effect photo editing technique. The mirror effect makes a profundity and strength which demonstrates the association with the surface. Unnecessary mirror effect can make a picture pompous and shoddy. Mirror impact administration makes that refection to make the picture looks alluring. To include some intriguing effect that makes the pictures shiny and makes 3D impact, you need to go for mirror impact administration. There are numerous organizations who requests for mirror effect service. Getting mirror reflection service for your ecommerce product photos will help you to get the richness on your product photos. So take mirror reflection for your ecommerce product photography and see the progress.
Cropping
One of the basic photo editing techniques used in maximum photographs is cropping. While clicking ecommerce product photography, you may not notice that many unwanted stuffs coming in the frame or you realize lately. After seeing the photo you realize the mistake and feel like undoing them. Well, you can undo this by cropping the photo and remove that unwanted area from the ecommerce photo. The cropping technique of photo editing should be applied to remove the unwanted areas from the photo. It is the easiest photo editing technique you can ever be done. It will just take a few seconds. Look at the photo below to see the difference.
Conclusion
It is very difficult for an ecommerce business to attract customers only by the photos because the customers cannot touch or feel the products there. Hence, they only can be dependent on the photos. To make the ecommerce photos look convincing, going for photo editing is the best thing. There are different clipping path service providers you can take the help from. If you want to boost the conversion rate of your ecommerce product photos, you should go for photo editing and should know the photo editing tips for ecommerce photography.
