The world is fully dominated by images and the various designs of the images now-a-days. It has become very important for photographers to come with varieties of designs alongside their photographs. Photographers all over the world are adding different designs on their photographs. The designs can be text designs, adding different effects or artistic background. All the editing things go under editing, are named as designs. Sometimes, a photographer has to face lower conversion rate due to the poor design of a photograph. Lower conversion rate is not at all good news for a photographer. It may cause a big loss and career threatening for the photographers if the photographs get low conversion rate.
You may think that how a photo can get lower conversion rate? Well, if you post a photo online and people do not like the photo by not staying long time in the photo or by not downloading, that definitely mean that the conversion rate is going low and not user friendly. There might be some mistakes in the photo like lower resolution image, dull in color, boring design, improper background, improper size, imbalance of contrast and many other things. But these things can easily be solved by making designs out of the images which will help you to improve the conversion rate up to 110%.
Here are some design tips which will help photographers to improve 110% conversion:
Focusing on popular Design trends
There are some certain types of design trends to use on photographs. You should choose design trends which are popular among the people in recent time. Search on Google and see the popular design trends for photographs. Add the designs on the photographs to make it look trendy and approachable to the clients and customers. The design trends can be texture, theme, text art, print etc. Suppose, it is a summer season and you are going to deliver a photo for a fashion brand and the photo is containing only contents. Since, floral is the new trend for summer, you can add floral texture or print on the text image. That is how a design trend can be followed for getting a high rate of image conversion.
Adding Colors
A poor color of an image is no way going to give a high conversion rate to a photographer. The more poor color you photograph has the lower conversion rate your photo will be having. A faded photo cannot attract people or clients to like that. So, you have to add color on the photograph. You can add suitable color by yourself using image editing application or outsourcing from outside. A photo can be better if the hue and saturation are adjusted perfectly. Otherwise, the photo will fail to have 110% conversion rate. Photoshop is best to add colors. You can try adding different colors to your photo by Photoshop color correction. It may give you a satisfying result by adding colors, hue and saturation to your photo.
Adding Creative Designs
A picture is very important for a photographer. But if the photograph is not getting a better conversion rate, then the hard work of the photographers go in vain. Sometimes a photograph may look lifeless even after a good photography. In that case, you can create creative designs on the photograph. You have to be careful while selecting the designs while adding on the photograph. The design should not be inappropriate. It should match with the type of photograph. Only then it will be able to grab the attention of the viewers and will help you to increase the conversion rate.
Converting Raster images to Vector
A photograph can be in different formats. It can be png, raster or vector. Raster images are usually low in resolution and made by pixels. So when it gets zoomed in, the pixels start breaking and the photo start being unclear. The raster images hardly manage to get high conversion rate. So the photographers should go for vector conversion to make the photo look clear and high in resolution. When you see a raster image turned vector, you will get 100% better quality photo and high conversion rate. Vector images are often used on online websites, magazines, posters, banners, billboards etc. Raster logos are gone through vector conversion to make it a better quality.
Text Designs
Sometimes, texts can create magic on a photograph. When you publish a plain image of any kind of photograph like product or portrait, people might get confused if there is no detail showing in the photo. Thus, it causes lower conversion rate. You may use texts for the details and for making the photo looks better. If you know how to use Photoshop, you can easily create amazing text designs on the photo. Various text designs will give a classy look to your image and it will help to increase the traffic of the photo and will keep the people engaged. So, start using text design for delightful images which makes 110% conversion.
Adding Contrast
When a photographer clicks a photograph, a right amount of contrast cannot be put into the image due to camera settings. If you deliver or publish an image with improper amount of contrast, the image will look gaudy and dull. The conversion rate will eventually fall if you publish that kind of photograph in anywhere. You may also lose your clients by doing that. But this problem can be solved by adding the right amount of contrast to the photo which will give you a proper picture. Photoshop will work effectively to add contrast. You just have to set the right amount of contrast by the radius slider.
Adding Effects
Most of the people in the world, like magical and surprising elements in a photo. It attracts the customers/viewers towards the photo. Effects work effectively to attract people by adding them on the photos. You can transform the worst photo of your to the best by adding different effects/designs to the photos. Many kinds of effects can be added in a photo, it can be fire, snow, smoke or any artistic element. It will make your photos heavy and eye catchy by which the conversion rate will increase rapidly if you can do this in a right manner. An appropriate effect style will make your photo weak. So, be careful while choosing the effects.
Adding/Removing Background
Backgrounds are the most important parts in an image. A background can ruin or make your photo at its best. While photography, there might not be a suitable background for your object. A busy background will give a poor look to your photo. It will not please your clients and customers. So, photographers will face trouble for a bad looking background. But now you can remove or add backgrounds for your image by Photoshop Background removal service. Or you can do it yourself if you know how to remove or replace background. This image design has become very popular among every kind of image based companies. No matter in which background a photo was clicked; you can change or remove them easily by clipping path. It is also possible to mix two different backgrounds for one object at a time. You can also have your designed background on the photo to have a better conversion rate.
Retouching Image
Retouching is an amazing thing to apply on a photograph. There are photos (especially portraits) which are having unwanted marks/spots on the objects photo. Image retouching helps to remove every kind of spots effectively from the photos. Retouching can help to fix the distorted photo and restore it brilliantly which will look like new photographs. It also helps to fix make-up, wrinkles, change eye color, pimples etc. Basically, it is all done by Photoshop. If you know skin retouching tips, you can do it by yourself too. Photographers get highly beneficial by retouching the images and delivering them to their clients. The clients get satisfied by the photographers and the photos can also get 110% conversion rate.
Resizing
Before publishing a photograph, you need to see if the photo is in the perfect size or not. Every publication type has its own perfect size. You need to change the size of the photo before delivering/publishing. To make a perfect size, you need to go for image resizing. It is very important for a photographer to increase the conversion rate. If your photograph is very much stretched or lean, your photograph will be rejected immediately. Those photos cannot be published anywhere. To avoid that situation, resizing is the best option. Deliver the perfect size of the image to get more conversion rate for your photographs.
Adding Shadow
Shadows are the symbol of natural element. When we see an image having shadows, it feels like the image is natural and not artificial. A plain image sometime looks dull and boring, adding a shadow makes the photo look classy and elegant. A photographer can add shadows himself if he knows how do design or add a shadow. If the photographer does not know this, he/she can outsource it from different image editing companies or from an individual. Different types of shadows you can add. You can add drop shadow, natural shadow or soft shadow. All kinds of shadows are different but each of them works effectively. You will get more conversion rate of the photographs by adding shadows.
Making a Concept
While making ready a photograph by designing on it, you can add a theme to make the photo more interesting. You can go through Google and check what kind of themes are in trend. Choose any of the themes and put them on your photograph. But make sure that the theme goes well with your original object. If you choose a theme which does not go well with the object, the entire photo will lose its charm. It is a great challenge for a photographer to choose an appropriate theme for his/her photographs. You can also create your own theme if you know designing. An excellent theme will definitely create a buzz and traffic by viewers or customers and the conversion rate will go high. The photographers will get more beneficial by this.
Cropping
A photo may consist of many things. Some kind of things you may want on the photo and some kind of things that you may not want on the photo. Some unwanted stuffs on the photo may destroy your photograph and can lead it to decrease the conversion rate. You can now remove the unwanted areas from a photograph by cropping. You can crop the areas you want to keep and banish the unwanted areas which you think can ruin the photograph. This will help you to get a perfect photo with better conversion.
Keeping the photo Clean and Clear
There are photos which are having too many texts or too many designs with very loud colors. Those kinds of photographs are not liked by people. Because those exaggerated stuffs will hide the detail of the photograph which will not manage to hold the customers and will lose the traffic. So, try avoiding the exaggeration from the photograph. Do not put so many things in one photo. Try to keep it clean and clear by making the photo look simple and elegant.
Mixing Multiple Images
Sometimes, an image cannot spell its magic even after beautiful photography. It may lacks something. So, the photographers can try the trick of mixing of images. You can mix multiple images altogether and make it one. You may take a background from an image and put it to your original object. You may also add different elements from different photographs to make it one. Doing that, you will be able to create a brand new photo which can grab a better conversion rate.
Showing the Context
When you want to show your product through picture, do not only click the photo of the product every time. Use a semi object instead. You can add models using that product so that the customer will understand the context and feel the product. It is very important if you want to increase your conversion rate.
Publishing Photos of Every Angle
Customers can never be happy and satisfied by seeing the product from one angle only. A hesitation always remains there in their mind when they are about to order because they are witnessing only one side. So click the product photo from every possible angle and put in on the website. It would be very easier for you to attract your customers and to get a better conversion rate.
Conclusion
These designs or editing techniques will help a photographer to deliver some brilliant photographs by which they will create a brand name. Photographs are mainly needed by fashion industries, printing presses, garment industries, online shopping websites etc. the photographers sometime fail to impress the clients by their photographs, so they can apply these 15 tips which are discussed. It will surely be helpful to increase 110% conversion rate by the photographs.
