Do you want to run an e-commerce business but do not know what would boost your business? Well, the first and foremost thing to do is to put some amazing photographs of your products into your website. Product Photography is one of the most important things for the companies who sell products by the photos. Images can actually boost the conversion rate for your website. This type of photography is one of a kind. It is also not very easy. You need to have that talent and you need to know the hacks for it, which will make the products photograph effective.
While taking the photographs of product, a photographer needs to know about many things (ex: Camera, Lenses, Angles etc.) to deliver a proper product photograph. When you are done knowing about the hacks for this phenomena, you are ready to take photographs of different types of products effectively. You need to be more careful and conscious while taking photographs of the products. Product photography also benefits lots of money and you have to know how you can make money with product photography. So, you need to know some basic tips and techniques for product photography.
Here are some of the Photography Hacks for Product Photography
Knowing about the Camera
It is an obvious fact for any kind of photographers to have knowledge about camera. A photographer needs to know which camera is best for what. Various DSLR cameras can be used to click high definition product photographs. Some people also use smart phones for product photography but it is better to use a professional DSLR for reaching up to higher level in terms of product photography. You will get many DSLR cameras available in the market by which you will be able to click perfect product photographs.
Here are some cameras which are best for product photography mentioned below:
Nikon D7100
Canon EOS 5D MK III
Canon EOS 6D
Canon EOS 70D
Canon EOS Rebel
These cameras are very well functioned for clicking every kinds of photography. Specially, for product photography, these cameras work best, though they are a bit expensive.
Lenses Matter
It is not about only camera that makes a photo look great, lenses also play great role for product photos look tempting. Knowing about the product photography ideas should definitely know about the best lenses for product photography after having knowledge about the cameras. When a photographer is clicking product photographs, his only intention should be keeping the product in focus. That focus in product photography can be held by lenses. A lens helps to give you a clear shot with perfect focus on products.
There are some lenses which are best for product photography. These are:
Canon 100 mm
Nikon 105 mm
Canon 60 mm
Background
Every kind of photograph looks good when they have perfect backgrounds. A perfect background can enhance the beauty of your entire photograph. Background is one of the important elements for product photography. When you are clicking product photographs to sell the products by photos, you need to select perfect background. If customers see a dull background in the product photo, he/she might get not attracted by the photo and might not be convinced to buy the product. Cause a background can ruin the entire photograph. So when you are clicking the photograph of products, choose best backgrounds.
I would suggest you to choose solid color background. It can be either a board or any kind of material. Using a solid color background will enhance the beauty of the product photo and it will also create a focus on your product. Most of the people out there on e-commerce website, white background for their product photographs. The advantage of using the white background is, the white background will make your product color pop out loud. You can also go for Background removal by yourself if you know how to remove and replace the background.
Using the Lights
When you are talking about photography, lighting comes way before many things. A set of light will give you amazing shots while photography. So, when you are doing product photography, you should use at least one set of lights in both side of the products. Lights help a photograph to look more in detail. It is a very essential part in product photography. If you are clicking for big product photographs, you need to keep at least 2 sets of lights which will give the photo brightness. So for product photography you should use lights which are effective.
Equipment for Product Photography
Since we are talking about the hacks of product photography, some photography equipment are highly used by the photographers which helps to get perfect photographs. A whitebox/lightbox is mostly used as a background and some comes with lights which also provide lights. These boxes come with different sizes for different sizes of the products. You do not need to create a background separately when you have white/light box.
Tripod also plays an important role for clicking a better photograph. When you are clicking a photo, you might be shaky. So, your photographs will be ruined. You can keep your camera in tripod, setting in the perfect angle and shoot without shaking.
During product photography, umbrella is used by many photographers. An umbrella can control the excessive lights to come in the product photo. So, umbrella is also an important hack.Other pros can also be used to make the photo look better such as models and other contrasting props which goes with the product.
Click in Various Angles and Show the Details
If you think from a customer’s point of view, you will want to see the details of a product online when you want to buy. A customer always would want to know each and every detail about the products. So when you are photographing your product, you should click your product photos from different angles. By clicking in different angles, you will be able to deliver the details of your product by the photographs.
Set the Timer to Avoid Shaky Photos
As a photographer if you are having a shaky hand, a very wrong impression will be created on your clients and the photos will come hazy and shaky. You should use the timer button of your camera for avoiding the shakiness of your hand and to get a straight photo. Just set the timer and click the press button. Your camera will click your product photos automatically. This is one trick that hardy gets into a photographer’s mind.
Do not Delete Photos
While doing product photography, click as much photo as you can. You may not get your desired photo just by clicking minimum photos. Sometime some photos may come out great which you were planning to erase from your camera. So try not to delete even a single product photograph of yours. An abandoned product photo may give you a great benefit.
Image Editing
Talking about different product photography tips, we cannot forget about image editing services. When you are not happy with your product photography, you should go for different image editing companies which will emerge your product photo by their services. There are different image editing services like background removal service, shadow adding service, color correction service, image retouching service, image masking service etc. There are many big companies which give fantastic image editing services in lower cost. You can also edit your own images by yourself using Adobe Photoshop.
Conclusion
So these are few Photography Hacks for Product Photography which will give you amazing photographs if you follow them. You should take your product photo very seriously because it is your product photograph which will make your e-commerce business to grow faster. These hacks can be applies in every kinds of product photography. All kind of product related e-commerce and other companies which use product images for marketing and selling purpose can get benefited by these hacks.
